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Internal Audit at Chewy
Rachel Nelson, Associate Director, Data Analytics and Automation
Integrating the four types of analytics into internal audits


Rachel Nelson
Data Governance Advisor
There are four types of common data analytics: descriptive, diagnostic, predictive, and prescriptive. These data analytics also represent a maturity model, with descriptive being the easiest to start with and then maturing to the other types of analytics.
Descriptive analytics
Descriptive analytics are the easiest to implement in internal audit. Descriptive analytics tell you what happened in the past. Descriptive analytics are great for quantifying the value of an engagement letter or determining the scope of an audit. Performing descriptive analytics may include combining historical data from multiple data sources to get a full picture of what happened.
What it may look like in practice: A dashboard or report delivered to the audit team showing how many transactions happened last month and their amount. This information is then used in either the engagement letter or leveraged during the scoping process in order to understand scale.
Diagnostic analytics
Diagnostic analytics provides insight into why something happened by slicing and deciding your data into different views and scenarios. This is where data analysts drill down into the data to find dependencies and identify patterns.
Predictive analytics
Predictive analytics predicts the future based on the past. Regression is the most commonly talked about prediction model for internal audit, but there are also great benefits in decision tree and clustering models. To predict, you need to have solid historical data and previously identified cases and data of what you are looking to predict.
What it may look like in practice: Using correlations discovered previously, a predictive model is built to tell internal audit how many transactions may happen in stores next month/quarter/year. This data is then used to help quantify the risk level if no changes are made.
Prescriptive analytics
The purpose of prescriptive analytics is to determine what to do to mitigate a risk. Gathering data for prescriptive analysis can be difficult as you may need a combination of internal and external descriptive, diagnostic, and predictive data.
The four types of common data analytics: descriptive, diagnostic, predictive, and prescriptive also represent a maturity model, with descriptive being the easiest to start with and then maturing to the other types of analytics
Practice being agile by figuring out what works and doesn't work for your internal audit department and continuously adjust your approach. I hope you have found this article insightful and are excited to start on your own analytical journey.

