August 2018CIOAPPLICATIONS.COM9ongoing technological developments, which are introducing tangible, disruptive changes, are the main driving force behind this. The best example here is the large number of new platforms for freight and warehouse exchanges. They are making complete functional positions, like brokers, superfluous and are creating transparency for users. Logistics specialists have no alternative but to proactively face up to the digital transformation process and make use of the opportunities for innovations that are associated with it. The most frequent driving force here is the wish to simplify procedures, automate processes, reduce costs, tap into new business fields and obtain better decision criteria thanks to the intelligent use of data. However, digitalisation also means that new job descriptions and qualification profiles are being created at logistics companies and our sector needs to prepare for this in terms of personnel marketing. The digital transformation process at logistics companies is affecting four areas: organisation and people, customers, processes and innovations. There are a number of different measures associated with each area that is affected. Employees need to be prepared to use innovative IT tools. This ideally takes place if we allow creative employees to work on particular projects. We can ease any fears and reservations about digital transformation by enabling employees to specifically understand the opportunities that arise through digitalisation. At the same time, employees need to attend training courses and further training sessions to prepare them for using innovative IT tools. When it comes to the area of "customers," logistics specialists should support their strategic customers so that they can develop their own digital strategy and the two sides should work on developing suitable digital solutions for these customers. This may involve digital customer platforms or market places, for example. Social media marketing is helpful in gaining new customers. When we talk about the area covered by "processes," we mean standardising and automating business processes with the aim of increasing efficiency, quality and the speed of service. Our own logistics facilities in particular offer many opportunities here. Inventory operations with flying robots or using so-called wearables to simplify picking processes are just two examples of this.When it comes to the area of "innovations," companies should cooperate with digital start-ups and IT students. Interactive prototypes for new services and products can be developed together with customers in creathons and design sprints in just a few days in the creative setting of co-working complexes at the digital hot spots near the start-up scene. This is how new solutions to logistical problems can be created from working methods that are suitable for digitalisation. Logistics specialists should sensitise their customers in a partner-like manner to think about their own degree of digitalisation. In an ideal situation, this gives rise to a business model that is suitable for the complete market. Whether we purchase a start-up, become involved in it, form one ourselves or let digital natives from our own company "off the leash" is of secondary importance. The main thing is that we need to make a start. Digitalisation steps, however, cannot just be resolved with IT professionals. Logistics companies particularly need those kinds of employees, who recognise the problem and bring with them an understanding of supply chains and operational experience. Digital transformation cannot be mapped without their skills. When it comes to the area of "innovations", companies should cooperate with digital start-ups and IT students
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