DECEMBER 2017CIOAPPLICATIONS.COM8SCOTT HOFFPAUIR, CTO, BROADSOFTigital transformation is no longer just the latest buzzword--it's already impacting the business landscape. In fact, Markets and Markets predicts that digital transformation will be worth $493 billion by 2022, meaning that it must be at the top of the agenda for global executives this year. But what does digital transformation mean, exactly? The definition lends itself to many interpretations depending on the industry and an organization's structure. Though in most contexts, it is the use of new technology to improve performance of an organization. Businesses today recognize that cloud communications are a crucial part of achieving digital transformation. Being the provider of a business portfolio of cloud PBX, unified communications, team collaboration and contact center solutions that helps businesses realize digital transformation, BroadSoft has witnessed this transition first hand. With more than half (51 percent) of businesses expected to adopt cloud unified communications (UCaaS) by 2020, premise-based PBX systems are on the way out. In fact, according to IDC, spending on IT infrastructure products for deployment in cloud environments DERA OF DIGITAL TRANSFORMATION: WHY YOU NEED TO EMBRACE THE CLOUDIN MYVIEW
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