DECEMBER 2018CIOAPPLICATIONS.COM4PG10COVER STORYLooking Past the Trends: Why Value Lies in the Convergence of Technology Steve Betts,Senior Vice President and Chief Information Officer,Blue Cross and Blue Shield and Health Care Service Corporation46E-commerce Merging With Digital Marketing TechnologiesSam Cinquegrani, Founder and CEO, ObjectWave Corp3846CXOINSIGHTSEnterprise MobilityWill Cohen,Founder and CEO,Top, Inc.283828CIOINSIGHTSDEMANDGENGUIDING MARKETERS MASTER DIGITAL MARKETING David Lewis,Founder and CEO
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