JULY 2018CIOAPPLICATIONS.COM8merican business sits atop a mother lode of rich, raw data amassed inside its computer and social network systems, unable to make sense of the buried bytes and bits of information. The rapidly accelerating computing power combined with artificial intelligence technology has finally opened that valuable vein. Businesses can now extract, decipher, and use those precious nuggets of data to identify new and exciting ways to drive revenue and lower costs.AI can reshape data to be used for robotic process information, deep learning or a personal assistant, like Alexa. Mercer utilizes AI to address customer problems and pain points, by exploring new value propositions, optimizing revenue streams, and spotting technology trends that speak to our customers' unmet needs. But before we could do those things for our clients, we first had to investigate and understand AI's potential. We started by defining AI as a technology that performs, analyzes, discovers, and provides reasoning to a situation, what some people call cognitive computing. Robots or a virtual agent would be examples of technologies enabled by AI.AI is based on good data and a common ontology that can also be applied to unstructured data. So, we created a big data platform--called Knowledge Fabric--to help us reach a clearer understanding of our common ontology and more importantly, how we describe our business to ourselves and how we service our customers across several verticals. Connecting internal data with ingested external data has resulted in revelations about ourselves and our customers that heretofore we never considered. We distilled our approach towards AI into four words, what I call A Squared/D Squared. GAIL EVANS, GLOBAL CIO, MERCERAArtificial Intelligence--A Transformational JourneyGail EvansIN MY VIEW
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