Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.June - 15 - 2020, Volume 06 - Issue 18 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comContact UsPhone: 510.330.5174Fax: 510.894.8405EditorialBolstering Customer Relations for a Digital FutureCustomer experiences are crucial to success in every organization. With the right Customer Relationship Management (CRM) in place, businesses can bolster their sales lead generation and maximize marketing campaign distribution. Every company has a unique selling proposition that defines them in the market. However, this is of very little use if the customer service and experience do not stand out. Adequate focus on customer interaction will establish a long and healthy relationship between the brand and the customer. CRM software helps build an undivided line of communication between the brand and the customer, allowing to pick up right where you left.Automation has become common in every aspect of business, and the same goes for sales and marketing. With automation, sales processes allow executives to perform their tasks quicker, while also removing repetitive and redundant tasks, allowing them to focus on more important subjects. Data entry, customer interaction logging, and personalized email sequences can all be managed with automation. Enhanced CRM tools can automate these processes and shorten the sales cycle at the same time. CRM software equipped with Artificial Intelligence (AI) is the new talk in town. Over the last decade, AI has developed to new levels making it an integral part of many aspects of sales and marketing. CRM, coupled with AI, enables easier data ingestion and retrieval, better data integrity, predictive lead scoring, sentiment analysis capabilities, and more. AI has multiple applications in CRM, and the vast size of the CRM market leaves a plethora of options at your disposal. As the CRM market continues to transform each day rapidly, we have compiled a list of the most promising companies in this segment. We hope this will help you make informed choices to fulfill your CRM needs.Do let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipGraphics & ArtAsher BlakeEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'Souza
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