MARCH 2020CIOAPPLICATIONS.COM 19correlated to a digital record. At a single scan of the tamper-evident label, the item's genealogy becomes accessible to the authority, providing unprecedented forensic insight that empowers government agents to verify authenticity, protect consumers, and collect appropriate taxes.Ashton Potter's history of successfully serving key authorities and regulatory bodies has led to long-standing relationships with government agencies worldwide. For example, Ashton Potter has served as the trusted partner of the United States Postal Service (USPS) for the past 29 years where we've worked collaboratively across several postage stamps and related product verticals, money orders, and an e-commerce initiative. In support of our ongoing effort to deliver the highest standard to our customers, we are a NASPO International Class II and ISO 14298:2013 certified company for security printing management as well as certified to the quality management systems ISO 9001:2015. These certifications demonstrate our on-going commitment to consistently meet government and customer standards for security and quality products and services.What differentiates your solution from competitive offerings?As the threat landscape evolved, we recognized that providing high security print solutions alone could not combat efforts to undercut regulation and over site. Along with our existing high security printing services, we recognized the need for a multi-faceted approach to item security that combined tamper-evident printing techniques with advanced traceability solutions.Thus, ProLinc® was born. By pairing with our security printing offering, ProLinc® provides the unrivalled ability to physically and digitally trace and verify product origin, location, and integrity. As a result, we empower our customers to thwart illegal activity and ensure the authenticity and integrity of regulated documents and items, ultimately resulting in greater consumer safety through compliance and recall and higher tax revenue collection.Could you please walk us through the benefits and capabilities of your ProLinc® technology?ProLinc® is a SaaS-based product security and traceability technology designed to provide global, forensic insight into product lifecycle. Scalable to the billions, ProLinc® is optimized for applications in highly regulated industries that handle large quantities of items. ProLinc® works to break down data silos, aggregating information from across the supply chain and housing this data in a centralized, Blockchain-enabled database for remote insight. Moreover, ProLinc® can be seamlessly implemented into environments through Ashton Potter's white glove integration partnerships to augment and extend the value of existing ERPs and operating systems.While ProLinc® was born in the government sector, it is optimized for use across any global and highly regulated industry, including food & beverage and automated manufacturing. What does Ashton Potter's roadmap look like?Looking to the future, we will take a multi-pronged approach to better serve existing customers and penetrate new industries and opportunities where scalability, traceability, and security are key considerations. As a primary focus of our efforts, we will be continuing to evolve and optimize ProLinc® in line with market needs and emerging threats, expanding our wheelhouse of offerings to ensure we are always on the cutting edge. Equally we will continue to develop and integrate new security features and anti-counterfeiting capabilities into our products to keep ahead of counterfeiters.For governments, these efforts will involve introducing new digital traceability elements to our high security print solutions that ensure authentication efforts outpace strides taken by nefarious agents to circumvent regulation. For brands, where few companies offer solutions that enable true forward and backward traceability, we will introduce scalable, granular traceability that provides product-level data at any stage of the supply chain. This will allow companies to extend product-related insight all the way to the consumer to deliver the transparency that the increasingly-involved customer desires. At a single scan of the tamper-evident label, the item's genealogy becomes accessible to the authority, providing unprecedented forensic insight that empowers government agents to verify authenticity, protect consumers, and collect appropriate taxesexample, Ashton Potter has served as the trusted partner of the United States Postal Service (USPS) for the past 29 years where we've worked collaboratively across several postage stamps and related product verticals, money orders, and an e-commerce initiative. In support of our ongoing effort to deliver the highest standard to our customers, we are a NASPO International Class II and ISO 14298:2013 certified company for security printing management as well as certified to the quality management systems ISO 9001:2015. These certifications demonstrate our on-going commitment to consistently meet government and customer standards for security and quality products and services.What differentiates your solution from competitive offerings?As the threat landscape evolved, we recognized that providing high security print solutions alone could not combat efforts to undercut regulation and over site. Along with our existing high security printing services, we recognized the need for a multi-faceted approach to item security that combined tamper-evident printing techniques with advanced traceability solutions.Thus, ProLinc® was born. By pairing with our security printing offering, ProLinc® provides the unrivalled ability to physically and digitally trace and verify product origin, location, and integrity. As a result, we empower our customers to thwart illegal activity and ensure the authenticity and integrity of regulated documents and items, ultimately resulting in greater consumer safety through compliance and recall and higher tax revenue collection.Could you please walk us through the benefits and capabilities of your ProLinc® technology?ProLinc® is a SaaS-based product security and traceability technology designed to provide global, forensic insight into product lifecycle. Scalable to the billions, ProLinc® is optimized for applications in highly regulated industries that handle large quantities of items. ProLinc® works to break down data silos, aggregating information from across the supply chain and housing this data in a centralized, Blockchain-enabled database for remote insight. Moreover, ProLinc® can be seamlessly implemented into environments
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