MAY 2021CIOAPPLICATIONS.COM6EditorialIn Focus: Achieving Peak Customer Retention Today, customer retention has become more significant than attracting new ones for businesses. From IT companies to manufacturing, every organization wants to develop and nourish its relations with its existing customers. A recent study has revealed that around a 5 percent hike in customer retention can give a 25 percent increase in profits to a business. This very concept has paved the way for the development of customer relationship management (CRM) tools, such as Salesforce. With a yearly revenue of USD 21.25 billion, Salesforce has turned out to be a genuine industry giant. Its rapidly growing ecosystem caters to every company, irrespective of the domains they belong to. As verticals worldwide continue to invest in digital transformation, Salesforce has solidified its footing as the leader in the CRM market.Salesforce offers a full suite of services that allow businesses to pick and choose the functionality they require. One of the reasons behind Salesforce's success is its Software-as-a-Service (SaaS) platform, which offers users an unimaginable convenience in easy scalability, unmatched customization, resilience, and all-time availability. Along with that, it offers advanced data analytics allowing monitoring of customers' activity, integration of artificial intelligence (Salesforce Einstein) providing marketing predictions and customer engagement, marketing automation helping businesses achieve their targets, and voice technology to enhance the user experience. The aforementioned trends in Salesforce are revolutionizing the online business operations globally and are also enhancing employees' working efficiency by eliminating the traditional, time-consuming, manual processes. Salesforce actively promotes a culture of collaboration, iteration, and flexibility. It innovates, and the focus of its innovation has always been customer-oriented. This edition aims to provide readers with insights from industry leaders to help them have a detailed understanding of this revolutionary platform, provide a curated list of top Salesforce solution providers of 2021, and shed light on the recent developments done in this field.Let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipThis special edition on Salesforce is an initiative of CIO Applications magazine. The selections for this Top 10 Salesforce Solution Providers - 2021 is made by an independent body, and Salesforce has no involvement in this initiative nor any partnership with CIO Applications.Copyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.MAY 10, 2021, Volume 07 - Issue 09 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comGraphics & ArtIssac GeorgeEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'Souza
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