OCTOBER 2018CIOAPPLICATIONS.COM6OCTOBER - 25 - 2018RETAIL TECH SPECIALCopyright © 2018 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.Graphics & ArtDeclan ColeAnil KumarSalesVincent Georgevincent@cioapplications.comEditorialEmbracing the Advanced Retail StrategiesJoe PhillipManaging Editoreditor@cioapplications.comJoe PhillipIn today's digital world where people can get any item in any geography, a retailer's purpose can no longer merely be to take products to people but rather, retailers must grapple with their unique reason and perspective. The right technology has to be adopted to increase conversion rates of leads to sales by creating a more personalized experience across all channels. For a prosperous future, retailers have to stretch their boundaries with innovative sales strategies by harnessing the potential of digital transformation. Such an initiative requires a complete rethinking of the business model and the right technology investments. The key to flourishing not only lies in defining a clear purpose for the brand but also harnessing the potential of technology such as artificial intelligence, AR and machine learning that can empower retail marketing and sales.Most retailers are already targeting their customers via digital mediums such as social media and messaging to create a unique, personalized shopping experience. The key to customization efforts is to harness a massive amount of customer data available from social media to retailers and then process it for the benefit of both parties. In addition, retailers are taking personalization to the next level by assisting shoppers even to build their products. With that being said, in this ecosystem, technology will continue to play a paramount role, paving the way for path-breaking solutions for improved sales. On that note, we present to you a special edition on Retail Technology Services. We are featuring some of the top Retail Technology Solution Providers who deliver outstanding technology solutions and services related to the retail space. As we near the end of 2018, we hope this edition will help you to optimize your technology investments to fit your strategic business models for the year to come.Managing EditorJoe PhillipEditorial StaffArijit Sarkar Ben JacksonDaniel HolmesJasmine McHardy Naomi Dale*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffVolume 04 - 07Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Emailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comContact UsPhone: 510.757.1040Fax: 510.894.8405
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