DECEMBER 2021CIOAPPLICATIONS.COM5Last word24CXO INSIGHTSSALES OVERNIGHT BRAND OVER TIME: HOW SWEETWATER UNLOCKED THE POWER OF YOUTUBEUSING TECHNOLOGY TO DRIVE SALESJeff Ekblad,Senior Director of Performance Marketing,SweetwaterTodd Ruplinger,Chief Distribution & Innovation Officer,Ash Brokerage3034IN FOCUSPage 10 - 11Marc Sanford,Chief Data Science Officer,GTBDATA &CREATIVITY: NO LONGER DISTANT RELATIVESEXECUTIVE ENGAGEMENT MADE EASIERBOARDROOMINSIDERS
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