DECEMBER 2021CIOAPPLICATIONS.COM6EditorialThe Future of Sales TechnologyThe success of any business lies in its ability to forecast change and be armed to manage and strategize plans for the future. If you want to stay at the top of your game, you should know what to expect. For some, it's a whole new world, but that doesn't have to be a threat. There are amazing tools available for those willing to learn a better way to apply what they already know. The future looks bright given what technology offers today, provided, of course, that CEOs, CSOs, CROs, and their staff embrace this new platform along with its new rules.In the face of an economic crisis caused by the pandemic, salespeople have to work twice as hard to ensure their business stays afloat and meets all the quotas. In a situation like that, it's risky business to rely on chance. Markets have become more and more crowded. Usually, competition drives innovation; it's only a matter of time before your competitors come up with a new concept and gain an advantage of moving first. No matter how hard you work, if you employ the same methods as everyone else, there will inevitably be someone who'll outcompete you. The only viable way to crack the code of sales success is to work smarter, not harder.The untapped value of data in legacy businesses is made ever more obvious by recent startups emerging as multibillion-dollar entities. Ironically, these startups are providing infrastructure, applications and tools to analyze and gain insight into complex sets, pools and lakes of data on behalf of those legacy businesses.Moving forward, companies will need to more clearly understand the relationship between their data, business processes and systems. The need for data-specific platforms to provide cost-effective and efficient solutions to enable ecosystems, derive analytics and insights, or even deliver automation and new technologies (e.g., machine learning and blockchain) will be accomplished by architecting efficient data processing platforms and solutions.Let us know your thoughts.Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipCopyright © 2021 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.DECEMBER - 13 - 2021, Volume 07 - Issue 33 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comGraphics & ArtVictor CruzEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'Souza
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