Copyright © 2020 ValleyMedia, Inc. All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher thereof.October, 2020, Volume 06 - Issue 22 (ISSN 2644-240X) Published by ValleyMedia, Inc. To subscribe to CIO ApplicationsVisit www.cioapplications.com Managing EditorJoe Phillip*Some of the Insights are based on the interviews with respective CIOs and CXOs to our editorial staffSalesSebastian Jacobsebastian@cioapplications.comEmailsales@cioapplications.comeditor@cioapplications.commarketing@cioapplications.comContact UsPhone: 510.330.5174Fax: 510.894.8405EditorialHow MarTech is Re-shaping the Future of MarketingIn a few short months, COVID-19 has impacted nearly all aspects of daily life ­ from where we shop and eat to how we work out and interact with one another. Amidst such conundrum, martech solutions are becoming popular because they provide implementation agility, access to frequent feature updates, and significantly better integration options. The sheer proliferation of tools, along with improved integration, also contributes to a best-of-breed leaning for many CMOs.Aligning martech to company strategy requires that marketers clarify their objectives, assess current capabilities, and build a technology strategy around filling gaps. For example, one company found that one of the biggest challenges for marketers in the next few years will be optimizing cross-channel communications. Addressing this particular challenge from a martech perspective will require contact optimization capabilities and these tools' ability to communicate on a real-time basis with various channels, including digital and brick and mortar.While brick and mortar stores will become secondary to a brand's online presence in our post-COVID-19 reality, marketers will need to identify and understand all their customers ­ not just those accustomed to shopping online. As a result, advertisers will need to search for new ways to connect the digital and physical worlds, creating streamlined shopping experiences both within and outside the traditional retail environment. This edition offers a combination of thought leadership from subject matter experts and exclusive insights from CIOs and CXOs on the martech industry. We hope this edition will provide you with the right assistance in choosing the best organization according to your requirements.Let us know your thoughts!Joe PhillipManaging Editoreditor@cioapplications.comJoe PhillipGraphics & ArtAsher BlakeEditorial StaffBen JacksonDaniel HolmesEzra BenjaminJune MichaelRose DcruzSenior WritersClara MathewLeah JaneRoyce D'Souza
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